The Icon!
Michael Jordan is one of the most popular and recognisable athlete's, Jordan has signed to a range of different companies including; Wheaties, McDonald's, Gatorade, and Nike, It was said that Jordan actually preferred Adidas, but Nike offered him so much money that he couldn't say no. On November 17, 1984, in a game against the Philadelphia 76ers, Jordan stepped onto the court wearing a red-and-black signature shoes, called the Air Jordan.
In 1985 was the first year of range Nike's Air JOrdan; it was said that the range made over $130 million. By 1998, Jordan had made over $130 million from Nike alone. Jordan was eventually given his own division of Nike, known as Brand Jordan.
In 1985 was the first year of range Nike's Air JOrdan; it was said that the range made over $130 million. By 1998, Jordan had made over $130 million from Nike alone. Jordan was eventually given his own division of Nike, known as Brand Jordan.
Marketing!
Michael Jordan thought of new ways of marketing himself. In 1991, he appeared as an animated character, along with fellow sports superstars Wayne Gretzky and Bo Jackson, in a Saturday morning cartoon called "ProStars". In 1996, he partnered with Bijan fragrances to create Michael Jordan Cologne, making him the first professional athlete with his own signature scent. The same year, Michael Jordan co-starred with Bugs Bunny, Daffy Duck, and an entire slate of Warner Brothers characters in the animated flim "Space Jam". NBA stars Charles Barkley, Patirck Ewing, and Larry Johnson also appeared in the film, which grossed $230 million worldwide. Michael Jordan was also one of the highest-profile athletes to get into the restaurant business, lending his name to steakhouses and sports bars.
In 1994, It was estimated the Michael Jordan was worth $10 Billion, for the 1997-1998 season he earned about $33.14 million just from playing basketball.
Also In 2004, Michael Jordan created Michael Jordan Motorsports, lending hs name to a motorcycle racing team. Jordan Motorsports races Suzuki Superbikes.
In 1994, It was estimated the Michael Jordan was worth $10 Billion, for the 1997-1998 season he earned about $33.14 million just from playing basketball.
Also In 2004, Michael Jordan created Michael Jordan Motorsports, lending hs name to a motorcycle racing team. Jordan Motorsports races Suzuki Superbikes.
NBA!
Jordan didn't return to the NBA until 2006 when he invested between $10 million and $20 million to become part-owner of the Charlotte Bobcats. He became the team's Managing Member of Basketball Operations. Bobcats majority owner Robert Johnson employed Jordan for his basketball knowledge and management skills. In 2010, Johnson sold the team to a group led by Jordan. The sale of the Bobcats team was approved by the NBA's Board of Governors on March 17, 2010, making Jordan the primary owner of the Bobcats.